Suicide prevention charity RUOK will benefit from a new campaign kicked off by eco-friendly coffee pod company, ecoCaffe and RUOK ambassador Annalise Braakensiek.
ecoCaffe and Annalise have chosen to donate their profits to RUOK in the lead up to Christmas because they are acutely aware that factors like loneliness, isolation and financial struggles can make the holiday period a tough time for many Australians.
The latest ABS statistics reveal that eight people per day in Australia take their own lives and for each of those that completes suicide, another 30 attempt it.
How the fundraising works:
Option 1 - Donations from coffee purchases:
ecoCaffe will donate $5 to RUOK for every $35 dollars spent on its coffee. For example, from a $70 purchase, $10 will be donated to RUOK. Click HERE to order now
Option 2 - The RUOK "I Shine" Coffee and Jewellery Package
Annalise and ecoCaffe have also created a very special package including some of their biodegradable pods and Annalise’s stunning ‘I Shine,’ sterling silver necklace.
$50 will be given to RUOK from every one of these packages bought.
This unique package can be ordered HERE for just $179 (normally valued at over $248.00) and will include 100 ecoCaffe biodegradable coffee pods plus 1 Annalise "I Shine" solid sterling silver necklace.
Annalise said, “I feel blessed to be able to put my name to and work with like-minded, ethical, environmentally conscious people, charities and companies. “I'm so proud to be an ambassador for ecoCaffe and RUOK"
Founder of ecoCaffe Michael Scott said, "We have all been touched by people who have been affected by mental health struggles and we know that many issues intensify around Christmas time. We really want to do whatever we can to help raise awareness over the next couple of months. We hope that many Australians will see the benefit of helping RUOK who can directly impact people's lives over this critical time.”
For more info on RUOK and ways you can help change a life: www.ruok.org.au