Nespresso has partnered with Swedish cycling start-up Vélosophy to create 1,000 bicycles in the same shade as their popular 'Arpeggio' coffee pods
After two years in development, RE:CYCLE, a stylish urban bicycle made from discarded Nespresso pods, is ready to roll. And it only takes 300 espressos to make one.
Developed by Swedish start-up Vélosophy in collaboration with Nespresso, the limited edition model retails for €1,290 ($1,446). It showcases the creative possibilities for the afterlife for the billions of single-use coffee pods discarded around the world every year.
What is otherwise looked at as waste is given new life as a bike. It’s a beautiful way to sustain our earth’s resources and just one of the ways to put life in motion. The result is called RE:CYCLE – a ride that’s a perfect marriage of sustainability and design. An instant icon of circular economy design. Recycling upcycled.
RE:CYCLE’s got all the finishing touches you’d expect from a bicycle – and then some surprise additions made by Vélosophy. The striking purple frame is inspired by arpeggio, one of the favourite Nespresso coffees, while the bell is modelled on the iconic shape of the capsule.
Jean-Marc Duvoisin, CEO of Nespresso, said that through their collaboration with Vélosophy, they are illustrating to coffee lovers the potential of recycling their coffee capsules.
We have teamed up with TerraCycle to enable a premium solution to recycling, ensuring a responsible option for a second life for used capsules. TerraCycle is a multi-award winning company that provides a zero-waste solution for all recyclable coffee pods. All packaging, capsules and lids can be fully recycled.
As well as our efforts to reduce our company’s footprint on the planet, we also aim to give back to the community. We value the opportunity to help others as an active brand member of i=Change and we contribute directly through our store by donating $1 from every sale to life-changing projects.
We are also proud to be a participant in the climate initiative - “CO2 neutral websites”. This means the carbon emissions from both the website and the users of the website have been neutralized by the building of new renewable energy sources, various CO2 reducing projects and by the purchase of certified CO2 offsets.
Originally published by Espressorium/Espressorium is now known as EcoCaffe